Patrik Elias has his own Twitter page. And it’s 80% him, a bit from his management team but for the most part it’s unedited Patty-streams. There are a whopping three people following him – c’mon, folks, when you get a glimpse into the daily grind of a professional athlete, it’s “Real Life” meets “Slap Shot” in electronic form – digg in.
Twitter is rapidly replacing my daily scan of blogs for news and personal updates. In additition to a more dense information flow (you can do a lot with 140 characters), there are half a dozen Twitter adjuncts that propagate updates to Facebook and other social sites. The value of something like this is a pure study in the strength of networks: the more people who are following Elias, the more valuable his updates become in terms of defining his brand and fan outreach; the more he communicates directly to the public the more he builds up that fan base. But it’s like fax machines in the 1980s: having just three fax machines is pretty useless. You need hundreds to make it a valued communications channel.
Tweet up, peeps. And if you’re looking for yours truly, I’m freeholdhal on Twitter.