Just watched “Big Bang Theory” with Wil Wheaton making a guest appearance. In two different Diesel Sweeties t-shirts. You can read the gory details of the episode’s filming and the wardrobe backstory in Weaton’s blog about it.
It was the first bit of network, prime time, non-sports television that I’ve watched in at least 18 months, and I watched it because of a tip from Richard Stevens, the human alter ego (and crushable form) of Diesel Sweeties’ Clango.
I have a bunch of thoughts on this, and most of them come down to: Tonight’s t-shirt experience demonstrates the (mostly wasted) potential of “big media” today. Having no idea how to turn this into a coherent story, here’s a list.
I’m not really sure what the point is: Buy t-shirts to support your favorite artists, online, musical or otherwise. Start everyday off with a laugh. Support big media when they support you, by making it easy and fun to participate and share the “inside” — like a good chocolate babka, the inside is always the best part. Bonus points if you immediately got the Seinfeld reference without having to Google it, double bonus points if you know that’s also the episode that references my favorite treat, the black and white cookie.
Final thought: I now “get” #BBT on twitter. Like, duh. Yes, I have been this socially dense my whole life. Probably the result of eating too much babka.
Update 4/15: I fixed the spelling of Wil’s surname. More proof I’m out of the nerd loop.