Early results are in from my decision to stop using Facebook Notes. Due to a variety of failures on Facebook’s end, I decided to announce new blog entries as wall posts on my own and the Snowman On Fire Facebook pages. I’m calling the decision to switch a huge win.
Facebook is now the largest referrer of traffic to my blog. Those are readers who would have previously read the entire entry on Facebook, without seeing what other goodies and random hollering I have in the wider universe of snowman happenings.
Blog traffic was up pretty substantially, due both to increased referrals as well as more users going deeper than one page. Decreased bounce rates are a win.
In this case, RSS no longer stands for Really Simple Syndication – the feed isn’t syndicated at all. It’s more about simple sharing, and it’s simply a good idea.